This project was a tutoring and education consultancy becoming a website that could serve all ages all across the world. Taking on the challenges of misinformation, disservice, and anxiety of applying for or attending school. Consisting of videos, documentaries, forums, and data, pupils and their parents can participate in asserting their futures. Mobile first approach was critical in becoming our audience's portal into a powerful all-in-one tool for finding their ever continuing learning.
Display ads were created for all three phases of our funnel: marketing awareness of our site and what we do to people who have never heard, appealing to those who may be considering and weighing multiple options in a competitive market, and the final purchasing phase where a decision has been made to either take up an offer or use a free trial.
Alpha testing was conducted on closed servers, not open to the public. We set up SEO and SEM initiatives for when the site will be accessible for beta testing. Updates will be posted here or on the blog.